By Elliot Rosenblatt
The Great Neck Chamber of Commerce held its monthly breakfast meeting on Sept. 29. David Lagone of Strategic Vision was the speaker, discussing Wonder Web…Bridging the Sales Void: A Strategic Vision for Website Success. How to Transform Your Site Into the Ultimate Selling Machine!
Lagone talked about the attributes of a great website, which include a killer headline, photo/illustrations with sales text, a bulleted list of benefits to utilize the business and sales descriptive text. He further emphasized that sales claims should be objective, show support and that the content be relatable to the customer.